Facebook is overhauling its flagship mobile social networking application for Apple's iOS, adding in-app video recording and sharing capabilities as well as voice messaging options.
Although consumers could previously upload video clips directly to
Facebook accounts from their iOS device photo roll, the Facebook for iOS
5.4 update implements the functionality directly into the app,
promising a smoother, more efficient user experience. The built-in video
recording and sharing features also mirror functionality found in rival
Twitter's new Vine video app, which launched last week--The Verge
states that Facebook app updates are released on a strict schedule,
suggesting the timing of the latest revamp is likely coincidental,
although it's worth noting that Facebook has already blocked Vine from accessing its network.
Facebook for iOS 5.4 also brings voice recording options previously
available in the company's standalone Messenger apps for iOS and
Google's Android; potential use case scenarios for the new feature include
hands-free messaging or more complex messages that are too long and
detailed to type as conventional texts. Facebook is additionally
improving the iOS app's Nearby tab, which suggests local businesses and
landmarks based on the user's interests and preferences.
Facebook is now the most popular application in the U.S. with 85.6
million unique visitors per month, according to comScore data released
last week. Facebook also dominates user engagement rankings, accounting
for 23 percent of all time spent on mobile apps each month.
Facebook-owned photo sharing Instagram occupies another 3 percent of
- read this Verge article