Ericsson ConsumerLab has identified some of the most important consumer trends for the coming year. As 2012 draws to a close, Ericsson ConsumerLab has identified the hottest consumer trends for 2013 and beyond.
Here are the 10 hottest consumer trends:
1. Cloud reliance reshapes device needs. More
than 50 percent of tablet users and well above 40 percent of smartphone
users in USA, Japan, Australia and Sweden appreciate the improved
simplicity of having the same apps and data seamlessly available through
the cloud on multiple devices.
2. Computing for a scattered mind.
From desktops, files and folders to flat surfaces, apps and cloud
services, consumers are increasingly turning their backs on a computing
paradigm for the focused mind. Tasks are handled at the spur of the
moment - as we stand in a shopping line or talk to someone at a café.
Purchase intent is higher for tablets compared to desktop PCs, and for
smartphones compared to laptops.
3. Bring your own broadband to work.
A total of 57 percent of smartphone users use their personal smartphone
subscriptions at work. Personal smartphones are increasingly being used
for work, to send emails, plan business trips, find locations and more.
4. City-dwellers go relentlessly mobile.
By relentlessly accessing the internet always and everywhere, consumers
are now an unstoppable force making internet truly mobile. Total
smartphone subscriptions will reach 3.3 billion by 2018 and mobile
network coverage is one of the most important drivers of satisfaction
for city life.
5. Personal social security networks. As
a result of economic turbulence, trust in traditional structures and
authorities is decreasing and consumers increasingly trust their
personal communities. Personal networks online serve as a safety net and
social media is shaping up to be a serious contender to the traditional
job agency.
6. Women drive the smartphone market.
New figures clearly show that women drive mass-market smartphone
adoption. No less than 97 percent of female smartphone owners use SMS. A
total of 77 percent send and receive photos, 59 percent use social
networking, 24 percent check in at locations and 17 percent redeem
coupons. The figures for men are lower in these areas.
7. Cities become hubs for social creativity.
City center dwellers have significantly more friends online than people
in suburban areas. 12 percent of people that live in cities say that
the main reason for using social networks is to connect and exchange
ideas with others, making it the third most common reason for social
networking after staying up-to-date with friends and keeping them
updated.
8. In-line shopping. A
total of 32 percent of smartphone users already shop with smartphones;
they now start to combine in-store and online shopping aspects. They
want to see products, get information and make price comparisons, and
make purchases immediately without having to que up at the cash
register.
9. TV goes social. A
total of 62 percent of viewers use social forums while watching video
and TV - and 42 percent of those who use social forums or chats while
watching discuss things they currently watch on a weekly basis. Over 30
percent are more likely to pay for content watched in social contexts.
The majority of video and TV consumption on mobile devices takes place
in the home.
10. Learning in transformation. Learning
is transformed through both internal and external forces: Young people
bring their personal technology experience into the classroom, driving a
bottom-up pressure for change. Simultaneously governments and
institutions look for new ICT solutions in order to be more efficient.
Connectivity changes the outlook for children on a global scale. In
India, around 30 million of 69 million urban children aged 9 to 18 own
mobile phones.
Link to "10 hot consumer trends for 2013" report: http://www.ericsson.com/res/docs/2012/consumerlab/10-hot-consumer-trends-2013.pdf
Link to infographics: www.ericsson.com/res/docs/2012/consumerlab/10-hot-consumer-trends-2013-infographic.pdf
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