VoIP and IP messaging: Operator strategies to combat the threat from OTT players
Blogger notes: This is an overview of a complete report from Informa Telecoms and Media but it's useful for defining if you need to buy it
One of the key attractions for consumers with regards to mobile VoIP and
IP messaging applications is the misconception that they enable ‘free’
voice and/or messaging among their community of users; mobile users will
still need to purchase a smart-phone and a mobile data plan in order to
use the services.
That the services are ‘free’ however, is not the mobile operators’ only
problem. Consumers currently use OTT services because they are free, but
the risk for mobile operators is that in the future, consumers use OTT
services because they are better than the operators’ own services –
eventually rendering the mobile operator invisible.
Today’s OTT players are only having a small impact on mobile operators’
voice and messaging revenues, because the relative user base is small.
But as the penetration of smart-phones and mobile broadband grows, so
too will the penetration of the services provided by the OTT companies,
potentially resulting in a corresponding decline in operators’ voice and
Mobile operators are pursuing five key strategies in order to protect
their revenues from voice and messaging: do nothing, fight, neutralize,
partner or emulate. Only three of these strategies are future-proof,
according to Informa’s research.
This report provides a detailed analysis of the OTT IP communications
market, including an evaluation of the threat that OTT IP communications
represents to mobile operators, market enablers and inhibitors,
operators’ strategies for OTT communications and the outlook for OTT
IP-based messaging for operators and OTT providers. The report also
features seven case studies on OTT IP or messaging communications
providers, including Viber Media and WhatsApp.
To view a free extract of this report: http://mail.informatm.com/files/amf_informa_plc/project_1150/Mobile_VoIP_and_IP_Messaging_new_extract_-_9th_Feb_2012.pdf